Work · Professionals

An X engagement pipeline that books 30 sales calls a month

Matt Epstein, founder of the marketing agency Shown Media, made 20 staff post on X every day. The X API pulls everyone who engages, Claude filters for tech founders and CMOs, and Clay finds verified contact details and triggers a DM. It books 30 qualified calls a month at a $100k ACV.

Made with

Claude, Clay, X API

Role

Founder and CEO, Shown Media

Posted

2 September 2026

Matt Epstein@mattepstein

I forced 20 people on our team to post on X every single day.

Then we built a pipe:

X API pulls every profile who engages with their tweets

Claude filters for tech founders and CMOs

Clay pulls verified contact info and triggers a DM.

We're booking 30 qualified calls a month from this alone.

At a $100k ACV, our employees' random timeline thoughts are driving more pipeline than our actual sales stack.

Wild how much money is sitting in your team's notification tab.

2 Sep 2026View on X