McKinsey wrote a whole report about the AI-native marketing team.
most good research gets consumed once and then disappears into the content void.
for growth marketers, that feels like a waste. the same idea can travel a lot further when you rethink the format, not just the message.
so I gave it to @framer's Agent and asked it to make the report interactive.
it turned the research into a visual field guide for what an agentic marketing org could actually look like
all built + iterated directly inside Framer
feels like a much more interesting way to consume research than another 20-page PDF
Work
A McKinsey report rebuilt as an interactive field guide in Framer
J.B., who builds AI systems for content and growth, handed McKinsey's report on the AI-native marketing team to Framer's Agent and asked it to make the research interactive. It came back as a visual guide to what an agentic marketing org could look like, built and iterated inside Framer.
197likes
53reposts
58saves
34Kviews
- Made with
- Framer Agent
- Posted
